The value systems of the founders and those at the helm affairs have important bearing on the choice of business, the mission and objective sot he organization, business policies and practices. It is a widely acknowledged factor that the extent to which the value system is shared by all in organization is an important factor contributing to success. Mission ad objectives: The business domain of the company, priorities, direct of the development, business philosophy business policy etc. are guided by the mission and objective of the company. Example: Ranbaxy’s thrust in to the foreign markets and development have been driven by its mission -- to become a researcher based international pharmaceutical company.
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